Advanced Manual: Public Relations

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.

Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations.

In today’s competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders. So if you have anything to do with PR in your professional life, the advanced manual ‘Public Relations’ can be a great practice for the upcoming challenges.

Let’s have a look at the 5 projects of this manual and their objectives!

Project 1: The Goodwill Speech

  • Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience
  • Favorably influence the audience by skillful and friendly delivery of your talk

 Project 2: The Radio Talk Show  

  • Present a positive image of you and your company or organization on a simulated radio talk show
  • Prepare a talk designed to build goodwill toward an organization by presenting factual information
  • Understand the dynamics of a successful radio talk show
  • Prepare for the questions that may be asked of you during the radio interview

(Time: Three to five minutes for the presentation, plus two to three minutes for questions and answers )

Project 3: The Persuasive Approach  

  • Direct a persuasive appeal to the audience’s self-interests using a combination of fact and  emotion in a speech delivered in such a manner that it appears extemporaneous
  • Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques
  • Use at least one visual aid to enhance the audience’s understanding

Project 4: Speaking Under Fire  

  • Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue
  • Demonstrate sincerity when presenting your viewpoint

(Time: Three to five minutes for the presentation, plus two to three minutes for questions and answers )

Project 5: The Crisis Management Speech  

  • Learn strategies for communicating to the media about a company crisis
  • Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company
  • Answer questions from the media in a manner that reflects positively on the company

           (Time: Four to six minutes for the presentation, and three to five minutes for questions  and answers) 

Good luck with these great projects if you feel this is the manual you should chose!

Ioana Pop, President

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